Oct 1, 2024
You might know us for our computer vision-based bra fitting solution, which we developed to provide an accurate and seamless fit for lingerie shoppers. After months of testing and research, including studies and pilot programmes with brands like Something Wicked and Etam Groupe, we’ve gained valuable insights that have led us to take Brarista in a new direction.
Through our studies over the last six months, we discovered some crucial trends that reshaped our thinking:
Changing User Preferences: While we initially focused on computer vision technology, we learned that many users—particularly late and Gen Z shoppers—still prefer a sit-down experience when determining their bra size and fit. They value personalised guidance and expertise in the process, which was difficult to replicate with our original solution.
Impatience and Personalisation: Shoppers are increasingly impatient and want a curated, personal response to their questions. Instead of browsing through a website or answering a series of fitting questions, they prefer immediate, relevant answers tailored to their needs.
Retailer Needs: We also found that retailers are looking for ways to cut costs on customer service, especially with repetitive Q&As or FAQs. Our solution needed to do more than just fit bras—it had to take on the customer support role as well.
Operational Challenges: Lastly, we realised that our team was spending too much time on R&D, leaving us with limited capacity to meet client expectations and drive their success. We needed a more scalable, efficient way to offer value to both shoppers and retailers.
Introducing Brarista 2.0: The AI Bra Fitting Chatbot
Taking these learnings into account, we’re excited to announce Brarista 2.0, our pivot to a new, strategic solution—the world’s first AI Bra Fitting Chatbot. This chatbot will provide personalised, real-time answers to shoppers' fit and sizing questions, while also serving as a cost-effective customer service tool for retailers. We’re moving away from just computer vision to embrace a more dynamic and responsive approach, designed to meet the needs of modern shoppers and businesses alike.
Our new AI-powered chatbot not only helps customers find their perfect fit but also improves the shopping experience by offering immediate, curated responses to specific questions. This shift allows us to streamline the customer journey, saving time for both the shopper and the retailer. Plus, it enables retailers to reduce reliance on human agents for repetitive customer service tasks, helping to manage costs more effectively.
What's Next?
We’ve been hard at work on the first version of our AI Bra Fitting Chatbot and are excited to share it with you. It’s designed to meet the evolving needs of the industry and deliver a highly personalised, efficient experience. Whether you’re a shopper looking for the perfect bra or a retailer seeking to improve customer engagement, Brarista 2.0 is built with you in mind.
Book yourself a demo to learn more about this exciting evolution. We can’t wait for you to experience the next chapter of Brarista—where fit meets innovation.
Stay tuned for more updates on Brarista 2.0!