We are thrilled to announce that Brarista has been awarded the prestigious Innovate UK Inclusive Innovation Award, recognising our commitment to making lingerie shopping more inclusive through cutting-edge technology. This accolade highlights the impact of our AI for lingerie retailers, designed to transform the bra-fitting experience by catering to the needs of all women, regardless of their body type or background.

Championing Inclusive Innovation

At Brarista, we believe that everyone deserves to feel confident and comfortable in their lingerie, which is why we've spent years developing the world's first AI Fit Chatbot specifically trained by lingerie experts. Our solution not only addresses the challenge of finding the perfect bra size—an issue affecting over 80% of women—but also supports those who may feel excluded from traditional fitting processes due to physical, geographical, or social barriers.

The Innovate UK Inclusive Innovation Award celebrates businesses that embed equality, diversity, and inclusion at the core of their innovations, and we are honoured to be recognised for our efforts. With Brarista AI, we ensure that every woman, regardless of age, body shape, or accessibility needs, can enjoy a seamless, professional, and personalised fitting experience from the comfort of her home.

The Impact of Brarista AI for Lingerie Retailers

Our mission is to revolutionise the lingerie industry by making bra fittings more accessible and accurate. Using advanced Vision AI and machine learning, Brarista provides a level of personalisation traditionally available only in boutique fitting rooms. Now, through our AI for lingerie retailers, we are reducing returns, enhancing customer satisfaction, and boosting sales—all while promoting greater inclusivity in a £10 billion industry plagued by ill-fitting products and high churn rates.

The Innovate UK Inclusive Innovation Award recognises not just our technology, but our commitment to improving outcomes for all women, particularly those who have been historically overlooked in the lingerie market. Our AI takes into account a wide range of body types and demographics, ensuring that no one is left behind in the quest for the perfect bra.

A Step Towards a More Inclusive Future

Winning this award solidifies our role as a leader in inclusive innovation, and we are excited to continue pushing boundaries. As part of the award, Brarista will work alongside other like-minded businesses to share our journey and help build a more inclusive innovation ecosystem in the UK. We are also committed to developing new products and refining our AI for lingerie retailers to better serve the diverse needs of all customers.

This recognition is not just a celebration of our achievements, but also a call to action for the entire industry. With the backing of Innovate UK, we are setting a new standard for inclusivity in lingerie, proving that diversity leads to innovation—and innovation leads to commercial success.

Heartfelt congratulations to all the winners - and we're very excited to kick-off the project.